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The last word on Marketing

The last word about Marketing

I am one of those people you see in the bookshops, browsing through magazines and books. (The kind of people that annoy even me.) There are a number of reasons why I do this, and it isn’t about money. I find ‘topical’ magazines to offer very little value, but like an addict I keep going back to look. There are several magazines on marketing (and every now and then even a runaway best seller) that propagate a new buzzword and makes amazing claims about a wonderful insight the author has.

(I actually created a table that allows you to create your own NEW theory in 5 seconds flat – more about in the next blog.)

I thought about the discipline of marketing quite long and hard, because quite frankly, I am struggling to see how marketing (as it is practiced today) will retain its relevance over a long period.

I have come up with these 7 immutable laws of Marketing. The Contrarian 1-2-3 of Marketing:

1 Law of Process

  • CONSISTENCY

2 Laws of Product/Offer

  • FILL A NEED (Have a perceived utility)
  • PRICE/VALUE/QUALITY MUST BE PERCEIVED TO BE BALANCED

3 Laws of Brand

  • BE DIFFERENT
  • BE AUTHENTIC
  • CONNECT EMOTIONALLY

Would love to hear from anyone who can add something to this list.

(Simply adding an adjective/adverb does not count, so I am not interested in fast/ focussed/ innovative etc.)

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