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Differentiation

Differentiation isn't all it is cracked up to be. Differentiation only makes you different. Not better. Not preferable. Not successful. Differentiation may get you noticed, but it does not make you loved.

Bullshit Goals

Read today... for the gazillionth time (MyBusiness , Mar 07, Australia) that apparently the key to success and the one thing all high achievers do without fail, is to "write down your goals" and then to keep reading them for 30 days and it will happen. I reckon somebody said it once, and every person who wrote a self-help book or article subsequently, quoted it or repeated it and somehow it has become this irrefutable, magical, meta-truth that only losers will dare refute. Question to those gurus : Can someone, anyone, actually quote some research that proves that this is so? The act of writing the goal down has nothing, absolutely nothing, to do with the achievement of that goal. You can wear your lucky underpants all you like, but it ain't gonna make your footy team win. There is a psychological phenomenon (e.g. post-purchase cognitive dissonance) that plays a role. Have you noticed how, once you have bought a new car, you suddenly notice how many of them are on the roa...