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Universal Truth #314

Be secure in the knowledge that all humans have insecurity in common. The two biggest money-making sectors on the internet (porn and self-help) tap into this limitless pool of opportunity. (And any business model that does this, will succeed.)

2 Percent chance of success

Commentators often talk about the ‘2- percenters’ - that is doing those things that are tough, have a low probability of success and yet goes to show an attitude of perseverance and commitment to the small details other people will overlook. (It is often used as a sporting analogy to illustrate the point (for instance) that you still chase down an opponent even if they have already crossed the line because the pressure may just result in a drop ball.) This analogy is misleading because it focuses on the 99 th and 100 th steps in the percentage of effort. True success comes from the 101 st and 102 nd percentage points of effort. Sprint athletes are told to finish ‘through the line’ and martial arts experts will tell you that you get hurt when you stop the momentum of your blow on impact; you must hit through the brick to break it. This is not the proverbial ‘extra mile’ that you must walk – which is merely an optional, nice touch. That would be gesture to differentiate yourself ...

Create a New Marketing Theory in 5 Seconds

As an entrepreneur/ consultant/ author, you are always interested in finding a new angle to write about. As a free tool, I have created a marketing buzz-generator – for all to use… Pick-and-Mix one word from each of these tables, combine…. and off you go: Integrated Brand System Connected Market(ing) Solution Authentic Customer Theory Sustainable Consumer Framework Collaborative Value Platform Dynamic Communications Proposition Strategic Community Outcome(s) (Just don’t expect me to buy the book L )

God's answer

A rhetorical question today: Do you also wonder (sometimes) if we are truly able to make our own life (successes and failures) or whether it has been pre-determined by God? The age-old debate of predeterminism: God must know everything - or else He is not omniscient. If God knows everything, then my decision is already made. Is life worth living if my success or failure is not as a result of my labour and initiative and creativity? The answer lies in what the image to the right represents. It is an image of Pollock's paintings ("Convergence: Number 10, 1952" at The Albright-Knox Gallery). It is a fractal image. Just Google 'fractal pattern') and you will see tens of thousands examples. Fractal image is an image of chaos. It illustrates one of the tenets chaos theory very clearly: At the level of the whole it appears chaotic; random swirls and lines. Look closer and you will see fine repeating patterns. And Life is like that: For the individual in his or her own ...

If not confidence, what is it then?

Confidence almost invariably leads complacency to over-confidence which leads to’ arseholeness’. There must be rare occasions when this progression does not naturally occur, but I can’t think of an example. There is a truism that’s states: Confidence breeds confidence. That IS the nature of confidence. So, by definition, confidence always ‘grows’ – and inevitably people don’t know when to stop. I am sure some self-help gurus will argue that you can never have too much confidence. (I’d say, think ice-cream.) Some gurus will say that the problem is rarely once of too much confidence and that the bigger issue is growing confidence. To this I say: maybe so, but only if you understand the need to manage the confidence growth – and knowing when to stop. THAT is never taught – and that is my issue. I don’t believe lack of confidence is the opposite of confidence. I am not advocating being unsure. What the world desperately needs, is more humility. Old-fashioned and contrary to the culture ...

Insights into positive mental attitude (PMA) – part 1

Having bagged the notion of PMA in generalised way, I probably should be a bit more specific about my gripes. There are some benefits to be gained from PMA, but this does not exonerate those who have jumped on the positive thinking bandwagon. In fact I hope it reinforces the notion that the gospel of the positive attitude, as preached by the gurus who are enamoured by their own egos, is stupid and wrong – even dangerous to your mental health. Being be the parent of high-achieving children (budding sports stars, I have been exposed to my fair share of PMA, goal setting gurus – believe me. And I can promise you some of the shit they teach can have a devastating effect on people. PMA can play a role in people becoming more successful - if success is defined as the achievement of set goals. (That is a whole new debate: What is your definition of success?). But the human mind is like a finely balanced machine – you don’t want any hack mechanic to work on it – and almost definitely not a...

Bullshit Goals

Read today... for the gazillionth time (MyBusiness , Mar 07, Australia) that apparently the key to success and the one thing all high achievers do without fail, is to "write down your goals" and then to keep reading them for 30 days and it will happen. I reckon somebody said it once, and every person who wrote a self-help book or article subsequently, quoted it or repeated it and somehow it has become this irrefutable, magical, meta-truth that only losers will dare refute. Question to those gurus : Can someone, anyone, actually quote some research that proves that this is so? The act of writing the goal down has nothing, absolutely nothing, to do with the achievement of that goal. You can wear your lucky underpants all you like, but it ain't gonna make your footy team win. There is a psychological phenomenon (e.g. post-purchase cognitive dissonance) that plays a role. Have you noticed how, once you have bought a new car, you suddenly notice how many of them are on the roa...