Commentators often talk about the ‘2- percenters’ - that is doing those things that are tough, have a low probability of success and yet goes to show an attitude of perseverance and commitment to the small details other people will overlook. (It is often used as a sporting analogy to illustrate the point (for instance) that you still chase down an opponent even if they have already crossed the line because the pressure may just result in a drop ball.) This analogy is misleading because it focuses on the 99 th and 100 th steps in the percentage of effort. True success comes from the 101 st and 102 nd percentage points of effort. Sprint athletes are told to finish ‘through the line’ and martial arts experts will tell you that you get hurt when you stop the momentum of your blow on impact; you must hit through the brick to break it. This is not the proverbial ‘extra mile’ that you must walk – which is merely an optional, nice touch. That would be gesture to differentiate yourself ...