Read an article by an ex-executive of Shell Corporation. It reports on material and significant findings of research project ( http://www.businessweek.com/chapter/degeus.htm ) that was designed to establish which factors account for the survival of companies (for more than 500 years). Read it - its fascinating. If you are in a hurry - here is a short summary of the findings: 1. Sensitivity to the environment represents a company's ability to learn and adapt. 2. Cohesion and identity, it is now clear, are aspects of a company's innate ability to build a community and a persona for itself. 3. Tolerance and its corollary, decentralization, are both symptoms of a company's awareness of ecology: its ability to build constructive relationships with other entities, within and out-side itself. 4. Conservative financing is a very critical corporate attribute: the ability to govern its own growth and evolution effectively. As usual the research raises further questions, b...