It really grates when people have to qualify what they say with 'to be honest...' I reckon you should just be honest, right? I wrote a review of a book (Selling: Powerful New Strategies for Sales Success) that I bought (on Amazon ) recently. It was written by Kevin Hogan et al - someone whom I follow closely on the net, and whom I admire for subject knowledge as well as marketing savvy. I gave it 2 stars. Seventeen other reviewers averaged 5 stars. Should I have been brutally honest? (See previous post.) Is that really what is wanted in 'comments' sections? Is that the right forum? If I can't write a better book, do I have the right to criticise? How many of the 5-star comments are seeded by friends and fans and how many are genuine? Having said all of that, I thought the book did offer a few nuggets that are worth the $20 -odd bucks spent on it. But then again, I think any book on the planet represents great value, because one sentence could change your life.