Create a New Marketing Theory in 5 Seconds

As an entrepreneur/ consultant/ author, you are always interested in finding a new angle to write about. As a free tool, I have created a marketing buzz-generator – for all to use…

Pick-and-Mix one word from each of these tables, combine…. and off you go:

Integrated	Brand	System
Connected	Market(ing)	Solution
Authentic	Customer	Theory
Sustainable	Consumer	Framework
Collaborative	Value	Platform
Dynamic	Communications	Proposition
Strategic	Community	Outcome(s)

(Just don’t expect me to buy the book L )

Comments

Hey Bruce Springsteen; you hypocrite

Bruce, I love your music man. It is old-fashioned, but I like it. My favourite song is actually not Born in the USA or the like, but Streets of Philadelphia. Not only is it a nice tune, I really like the message too. But you know, I don’t like how you play your politics. Make no mistake, I don’t MIND your politics and I am sure we can agree on a lot of things – and even in this case I may even agree with your belief. So the point is not where you stand on the issue. But I don’t like the hypocritical way you play it. So you cancel a concert and boycott a state that you disagree with. I am sure you think that it is your way to express your support for people who are getting the short straw. I am sure you see it as your right to play in front of whoever and wherever. But Bruce, can I ask you this: Have you refunded all the money you made from selling songs to the states that hold a different view to you? Have you asked those citizens not to buy your...

If not confidence, what is it then?

Confidence almost invariably leads complacency to over-confidence which leads to’ arseholeness’. There must be rare occasions when this progression does not naturally occur, but I can’t think of an example. There is a truism that’s states: Confidence breeds confidence. That IS the nature of confidence. So, by definition, confidence always ‘grows’ – and inevitably people don’t know when to stop. I am sure some self-help gurus will argue that you can never have too much confidence. (I’d say, think ice-cream.) Some gurus will say that the problem is rarely once of too much confidence and that the bigger issue is growing confidence. To this I say: maybe so, but only if you understand the need to manage the confidence growth – and knowing when to stop. THAT is never taught – and that is my issue. I don’t believe lack of confidence is the opposite of confidence. I am not advocating being unsure. What the world desperately needs, is more humility. Old-fashioned and contrary to the culture ...

Manifesto: 91 things I believe

Knowledge is fossilised intuition. Love is built on a foundation of fear. Your senses bring the trouble. Pornography is a mirror, Art is a window. Passion is ignorance. Enjoyment requires the temporary suspension of reality. Fun is a requisite illusion (for sanity.) Hierarchy is a circle. Nothing is more important. Personality is the projection of consensus. All invention is rediscovery. The end is radical step change. Everything is natural. Happiness is not meant to be. Consequence is the shadow of living. Poetry is the language of pain. (Pain is the language of poetry…) Feelings are over-rated electrical connections. Equality is an error of measurement. Luck is being surprised by destiny. A path offers least resistance. You can only see as far as you can think. Greed is the fuel of the universe. Process determines outcome. All people are afraid. (Because we think more than we are.) Values are anchors of insecurity. An ounce of failure weighs more than an ounce of success. All the...

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