USP = Unique selling Proposition. It should have died a long time ago, because it inflates the importance of what you are selling, instead of what you are buying. Long live the UBP. UBP = Unique Buying Proposition
If the internet is ubiquitous and the content is hence 'everywhere'; can someone explain why there is a need for an iPOD to store music? Surely you only need a device to access this perpetual inventory on-demand? I am sure people will get over the need to 'own' the music if you can play it anytime anywhere anyway. Is that a new business model that will save music? That is: Originators or publishers can own the content on a server and distribute free iPOD-like devices and charge a fraction of a cent every time the song is played. Kinda like mobile phones without the plan.
Differentiation isn't all it is cracked up to be. Differentiation only makes you different. Not better. Not preferable. Not successful. Differentiation may get you noticed, but it does not make you loved.
Societies that are homogeneous will tend to mediocrity. Conversely, the tensions caused by differences between groups of people in multicultural societies, is the force for growth and improvement. Ergo: multiculturalism might be the tough option, but it is the good option.
Twitter is going to to prove to be the tipping point... People will realise that social networks are only good - up to a point. All the conversation about conversation is the sure sign that the internet is eating its own tail. There is only so much information that is necessary to function. There are only so many people you need to stay connected to. The depth (and ubiquity) of the connection does not have to be as deep as possible. People can only function if they have some space and some 'disconnect'. It used to be called freedom. RIP Twitter (and cousins).
Google is dying. Right now it seems invincible. But like all good things, it too must end. Competitors can't see the weakness in their their game plan (just yet) - but it is there; trust me. And sooner or later, it will fail to see the NBT - and then the next Google arrives. Such is the cycle of life - and business.
I thought I would shut this down. But since my official blog is pretty dry affair with lots of tips and hints on business/ retail productivity - I find that I miss the opportunity for the occasional rant. I think I will come back here from time to time. For no, this insight: Ignorance + Arrogance = Toxic workplace culture.